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Joseph Christian Leyendecker & Latham Litho & Printing Company

Joseph Christian Leyendecker and Latham Litho and Printing Company - A Book of Progressive Prints Complete Set of 18 Original Lithographic Proofs

A Book of Progressive Prints (Complete Set of 18 Original Lithographic Proofs)

Joseph Christian Leyendecker and the Latham Litho & Printing Company: (A Book of Progressive Prints) Being a Lithographic Reproduction in Nine Printings of a Painting by J. C. Leyendecker, Lithographed by A. J. Jonas of the Staff of Latham Litho & Printing Company. A Complete Set of 18 Original Lithographs From the Initial Separation Proof to the Final, Full Color Poster.

In early 1918 the Latham Litho & Printing Company was commissioned by the Leggett & Myers Tobacco Company to produce posters advertising Chesterfield Cigarettes. J. C. Leyendecker created the paintings and, as America was at war, they touched upon patriotic heartstrings. Joseph Christian Leyendecker thus depicted servicemen from the Marines, the Army, the Navy and the Air Force all enjoying the flavour and aroma of their cigarettes. The serviceman portrayed here is a Marine.

This large book (measuring almost 20" X 13") comes from the early twentieth century estate of Leroy Latham, Chairman of Latham Litho & Printing Co. Containing 18 progressive prints, it begins with the completed poster. The next original lithograph is the initial separation proof, printed entirely in black and white and bearing the registration marks on the sides and bottom margins. The remaining prints are color separation proofs and their corresponding progressive proofs when multiple colors are combined. It is truly a wonderful, historic and artistic example of how a color lithograph was created in the initial years of the twentieth century. It is bound in its original, soft leather boards. Further details follow below.
 
Title: A Book of Progressive Prints: Being a Lithographic Reproduction in Nine Printings of a Painting by J. C. Leyendecker, Lithographed by A. J. Jonas of the Staff of Latham Litho & Printing Company.
Artist: Leyendecker, Joseph Christian 'J. C. Leyendecker, (Montabaur, Germany, 1874 - New Rochelle, N.Y., 1951)
Lithographer: A. J. Jonas
Date: April-May, 1918
Medium: A Complete Set of 18 Original Lithographs From the Initial Separation Proof to the Final, Full Color Poster.
Printer: Latham Litho & Printing Co., Brooklyn, New York.
Note: Joseph Christian Leyendecker, 'J. C. Leyendecker': Born in Germany, Joseph Christian Leyendecker immigrated with his family to Chicago at the age of eight. At the age of fifteen J. C. Leyendecker was apprenticed to a Chicago engraving house and took night classes at the Chicago Art Institute, under Vanderpoel. At the age of twenty-two (1896) he won the annual Century Magazine poster competition, and created other posters and illustrations for such publications as Scribner's and The Inland Printer. After saving their money for five years both he and his brother, Frank Xavier Leyendecker (1877-1924), left for Paris to study art at the Academie Julien.
  The Leyendecker brothers returned to America in 1899 and established a studio in Chicago's Fine Arts Building. Success came quickly, especially for J. C. Leyendecker, and during the same year he received his first commission from the Saturday Evening Post for their prestigious front cover illustration. During the following 40 years J.C. Leyendecker created more than 300 covers for the Post. Amongst the greatest of these was his annual New Year Baby series.
  In the following year, J. C. Leyendecker moved to New York. During the next twenty years Joseph Christian Leyendecker attracted many major advertising clients, including the Boy Scouts of America, Chesterfield Cigarettes, Cluett Peabody & Company (Arrow collars and shirts), Cream of Wheat, Ivory Soap, Kellogg Company, Overland Automobile and Procter & Gamble. His personification of the debonair, attractive male was particularly in demand. Leyendecker's Arrow Collar man was so successful that the parent company, Cluett Peabody, received thousands of love letters addressed to the artist from smitten women across the nation.
  At the beginning of World War One (1914-1918) J. C. Leyendecker purchased a mansion and studio in New Rochelle. He continued making many advertising posters and magazine illustrations and joined such other famous artists of the day as Maxfield Parrish, Gibson, Christie, Flagg and Wyeth in making posters to support the war effort.
  During the 1920's Joseph Christian Leyendecker was arguably the most popular artist in America and his lavish style of life on his New Rochelle estate reflected his fame. He was, however, severely set back, both by the death of his brother in 1924 and by the Great Depression of 1930. Commissions for his illustrative art slowly began to dwindle and his last cover for the Saturday Evening Post appeared in January, 1943. At the time of his death in 1951 he had dismissed all his household staff.
  Joseph Christian Leyendecker's influence upon the course of both American illustrative and commercial art is enormous. Norman Rockwell, a pallbearer at Leyendecker's funeral, was also his greatest admirer. In 1977 Joseph Christian Leyendecker was elected to the Society of Illustrators Hall of Fame.
Provenance: This orignal Joseph Christian Leyendecker Set of 18 Original Lithographs hails from the estate of LeRoy Latham (1874-1938) and thence to his heirs. LeRoy Latham was Chairman of Latham Lithographing Company (Latham Litho & Printing Co.), also listed as the (Latham Lith. & Ptg. Co.). Situated in Brooklyn, New York, it was one of America's largest lithographic printing establishments in the early twentieth century. His large print collection consisted of many fine examples of French and British nineteenth century lithographs as well as contemporary lithographs, etchings and wood engravings.
  A Book of Progressive Prints was both printed and published by his company in 1918. Needless to say it is a most scarce and valuable example of early twentieth century lithography.
Size: This book measures almost 20" X 13" (Sizes in inches are approximate, height preceding width of paper margins.)
Buy Now Price: $4,500.00 US
Condition: Scuffing has occurred to both the soft leather boards and spine. The title is stamped in gold on the front board. Three proofs bear minor tears along their lower margins, but far removed from the actual images. The largest of the tears is slightly over one inch in length. Archival tape has been applied to the verso of these tears. Else A Book of Progressive Prints is in excellent condition throughout and represents a superb, original example of the art of J. C. Leyendecker and the working methods of New York's Latham Litho & Printing Company.
Subject: Joseph Christian Leyendecker, J. C. Leyendecker, A Book of Progressive Prints, Chesterfield Cigarettes, Arrow Collars, Latham Litho & Printing Company, Leroy Latham, America at war, Marine, Saturday Evening Post, American illustrative and commercial art.
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A Complete Set of 18 Original Lithographs by The American artist, Joseph Christian Leyendecker.

A Book of Progressive Prints 18 Original Lithographic Progressive Proofs designed by The American artist Joseph Christian Leyendecker Lithographed by A. J. Jonas for Latham Litho and Printing Company
A Book of Progressive Prints: Being a Lithographic Reproduction in Nine Printings of a Painting by J. C. Leyendecker, Lithographed by A. J. Jonas of the Staff of Latham Litho & Printing Company.

View the original lithographs printed by the Latham Litho & Printing Company based upon J. C. Leyendecker's design.

Progressive Proofs printed by the Latham Litho & Printing Company

Some Notes on the Poster and the Book of Progressive Prints

J. C. Leyendecker's portrayals of military men smoking Chesterfield cigarettes were popular. The images were issued not only as posters but as postcards and as a magazine advertisement. The postcards were distributed free to the troops by the American Red Cross.

As noted earlier, Leroy Latham's book contains all eighteen progressive proofs for the final poster, as well as the title page. They are outlined in order below.
# Click below to view larger Image Title Medium & Artist Medium Date
  Binding for Leroy Latham's Book of Progressive Prints Containing the complete set of 18 original lithographic proofs for the WW1 Poster designed by J. C. Leyendecker Binding for Leroy Latham's Book of Progressive Prints (Containing the complete set of 18 original lithographic proofs). Original Binding 1918
  Frontis Page for A Book of Progressive Prints containing eighteen J. C. Leyendecker WW1 Poster proofs published by Latham Litho and Printing Company. Frontis Page: A Book of Progressive Prints: Being a Lithographic Reproduction in Nine Printings of a Painting by J. C. Leyendecker, Lithographed by A. J. Jonas of the Staff of Latham Litho & Printing Company. Frontis Page 1918
01- The completed WW1 lithographic Poster designed by Joseph Christian Leyendecker bearing all colors and bearing all the words for the Chesterfield Cigarettes advertisement. The completed lithograph, bearing all colors and the words, "You said it. Mild? Sure and yet they Satisfy. Chesterfield Cigarettes. Two Packages - 40 Cigarettes for 25c." designed by Joseph Christian Leyendecker. Original Lithograph 1918
02- The Separation Proof for the Joseph Christian Leyendecker WW1 Poster Printed entirely in Black. Does not contain the advertising text. The Separation Proof for the Joseph Christian Leyendecker WW1 poster. Printed entirely in Black it indicates where areas and tones of colors will be applied. These lines are erased before the final printing. Registration marks appear in the margins. Original Lithograph 1918
03- The First Color Separation Proof for the J. C. Leyendecker WW1 Poster. In this case the color yellow and bearing the words You said it Chesterfield Cigarettes. The First Color Separation Proof for the J. C. Leyendecker WW1 poster. In this case the color yellow. Original Lithograph 1918
04- The Second Color Separation Proof for the J. C. Leyendecker WW1 Poster printed in the color red. Does not contain the advertising text. The Second Color Separation Proof for the J. C. Leyendecker WW1 poster. The color, red. Original Lithograph 1918
05.- A Progressive Proof for the J. C. Leyendecker WW1 Poster combining red and yellow and bearing the words You said it Chesterfield Cigarettes. A Progressive Proof for the J. C. Leyendecker WW1 poster combining red and yellow. Original Lithograph 1918
06.- The Third Color Separation Proof for the J. C. Leyendecker WW1 poster. The color white has been added to the teeth eyes etc. Does not contain the advertising text. The Third Color Separation Proof for the J. C. Leyendecker WW1 poster. The color white has been added to the teeth, eyes, etc. Original Lithograph 1918
07.- A Progressive Proof for the J. C. Leyendecker WW1 poster combining red yellow and white and bearing the words You said it Chesterfield Cigarettes. A Progressive Proof for the J. C. Leyendecker WW1 poster combining red, yellow and white. Original Lithograph 1918
08.- The Fourth Color Separation Proof for the J. C. Leyendecker WW1 poster printed in dark Green. Does not contain the advertising text. The Fourth Color Separation Proof for the J. C. Leyendecker WW1 poster. A dark Green. Original Lithograph 1918
09.- A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow red white and green and bearing the words You said it Chesterfield Cigarettes. A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow, red, white and green. Original Lithograph 1918
10- The Fifth Color Separation Proof for the J. C. Leyendecker WW1 poster printed in brown and bearing all the words for the Chesterfield Cigarettes advertisement. The Fifth Color Separation Proof for the J. C. Leyendecker WW1 poster. Brown. Original Lithograph 1918
11- A Progressive Proof for the J. C. Leyendecker's WW1 poster combining yellow red white green and brown and bearing all the words for the Chesterfield Cigarettes advertisement. A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow, red, white, green and brown. Original Lithograph 1918
12- The Sixth Color Separation Proof for the J. C. Leyendecker WW1 poster printed in pink with red shades. Does not contain the advertising text. The Sixth Color Separation Proof for the J. C. Leyendecker WW1 poster, Pink (with red shades). Original Lithograph 1918
13- A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow red white green brown and and pink and bearing all the words for the Chesterfield Cigarettes advertisement A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow, red, white, green, brown and pink. Original Lithograph 1918
14- The Seventh Color Separation Proof for the J. C. Leyendecker WW1 poster printed in Blue with green shades. Does not contain the advertising text. The Seventh Color Separation Proof for the J. C. Leyendecker WW1 poster, Blue (with green shades) Original Lithograph 1918
15- A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow red white green brown pink and blue and bearing all the words for the Chesterfield Cigarettes advertisement A Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow, red, white, green, brown, pink and blue. Original Lithograph 1918
16- The Eighth Color Separation Proof for the J. C. Leyendecker WW1 poster printed in Grey. Does not contain the advertising text The Eighth Color Separation Proof for the J. C. Leyendecker WW1 poster, Grey. Original Lithograph 1918
17- The Last Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow red white green brown pink blue and grey and bearing all the words for the Chesterfield Cigarettes advertisement The Last Progressive Proof for the J. C. Leyendecker WW1 poster combining yellow, red, white, green, brown, pink, blue and grey. Original Lithograph 1918
18- The Ninth and Final Color Separation Proof for the Joseph Christian Leyendecker WW1 poster printed in Black bearing the word Chesterfield. The Ninth and Final Color Separation Proof, Black. At this point the nine color stones were printed together to make the Joseph Christian Leyendecker poster that appears under #1. Original Lithograph 1918

View Other Original Advertising Art.

Advertising Art
Image Last Name Title & Printer & Advertiser Medium Date Notes -
Gallerie Documents By Will Barnet Barnet Gallerie Documents By Will Barnet Original Silk-Screen Poster 1980 Exhibition Poster for Barnet's graphic art at the Galerie Documents, Paris Sold
Precision Theodolites Transit by Buff and Buff Manufacturing Company Boston Buff Precision Theodolites (Transit) by Buff & Buff Manufacturing Company, Boston Original Lithographic Poster c. 1898 - 1910 Lithographic Advertising Poster for Buff & Buff Manufacturing Co., Boston  
  Courier Captain Webb's Seal & Sea Lion Band by the Courier Company Original Lithographic Poster Printed in Colour with Letterpress 1895 Advertising for Circus Poster. Published by The Courier Company Sold
  Edwards The Century "April" by George Wharton Edwards Original Lithographic Poster with Letterpress April, 1895 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster. Sold
  Edwards The Century "May" by George Wharton Edwards Original Lithographic Poster with Letterpress May, 1895 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster. Sold
The Century Magazine For March by George Wharton Edwards Edwards The Century February Midwinter Number by George Wharton Edwards Original Lithographic Poster with Letterpress February, 1895 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster.  
The Century Magazine February Midwinter Number by George Wharton Edwards Edwards The Century For March by George Wharton Edwards Original Lithographic Poster with Letterpress March, 1895 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster.  
The Reds of the Midi An Episode of the French Revolution by Monogram FAMS AEB FAMS The Reds of the Midi: An Episode of the French Revolution by Monogram: FAMS - AEB Original Lithographic Poster Printed in Colour with Letterpress 1896 From the Collection of Ned Arden Flood: Lithographic Poster For the book, The Reds of the Midi.  
The Century Magazine Napoleon In Egypt by Eugene Grasset Grasset Napoleon in Egypt by Eugene-Samuel Grasset, 'Eugene Grasset' Original Lithographic Poster with Letterpress 1895 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster. Sold
Living Posters by Frank Hazenplug Hazenplug Living Posters by Frank Hazenplug Original Colour Lithograph 1897 Published for 'Les Maitres de l'Affiche, Paris', Imprimerie Chaix, Paris Sold
Edmund Sagot Estampes and Affiches Illustrees by Paul Cesar Hellue Paul Hellue Hellue Edmund Sagot: Estampes & Affiches Illustrees by Paul Cesar Hellue, 'Paul Hellue' Original Lithographic Poster with Letterpress 1899 Published by Edmund Sagot, Paris, and printed by Chaix, Rue Bergere No. 20, Paris Sold
Affection Original Lithograph 19th Century American Advertising by A. Hoen and Company Hoen Affection: Original 19th Century American Advertising art by A. Hoen & Company Original Lithograph Printed in Color c. 1880 Lithographic Advertising Label  
Harlequin Original Lithograph 19th Century American Advertising by A. Hoen and Company Hoen Harlequin: Original 19th Century American Advertising art by A. Hoen & Company Original Lithograph Printed in Color c. 1870 Lithographic Advertising Label Sold
Josephine Original Lithograph by A. Hoen and Company Advertising for M. and C., New York Hoen Josephine (Advertiser: M. & C., New York) by A. Hoen & Company Original Lithograph Printed in Color c. 1890 Lithographic Advertising Label  
Juno Original Lithograph by A. Hoen and Company Advertising for T. C. Williams Company Virginia Hoen Juno (Advertiser: T. C. Williams Company, Richmond, U.S.A.) by A. Hoen & Company Original Lithograph Printed in Color c. 1870 Lithographic Advertising Label  
Oneida Original Lithograph by A. Hoen and Company Advertising for Joseph D. Evans and Company Hoen Oneida (Advertiser: Joseph D. Evans & Company) by A. Hoen & Company Original Lithograph Printed in Color c. 1890 Lithographic Advertising Label  
The Imperial Ruby Original Lithograph by A. Hoen and Company Advertising for T. C. Williams, Richmond, Virginia Hoen The Imperial Ruby - Birds Eye (Advertiser: T. C. Williams, Richmond, Virginia U.S.A.) by A. Hoen & Company Original Lithograph Printed in Color c. 1890 Lithographic Advertising Label  
Winner Plug Tobacco Original Lithograph by A. Hoen and Company Advertising for the British American Tobacco Company, Petersburg, Virginia Hoen Winner Plug Tobacco (Advertiser: British-American Tobacco Company, Petersburg, Virginia) by A. Hoen & Company Original Lithograph Printed in Color c. 1890 Lithographic Advertising Label  
Black Russian Cigarettes by Violeta Janes Janes Black Russian Cigarettes by Violeta Janes Original Oil Watercolour c. 1935 Advertising Art Sold
Hints for Holidays, 1938 by Violeta Janes Janes Hints for Holidays, 1938 by Violeta Janes Original Pastel 1938 Travel Advertising Art Sold
A Medical Wonder by Joseph Philip Kneisel Kneisel A Medical Wonder by Joseph Philip Kneisel Original Watercolor and Gouache Drawing June, 15 1940 Advertising Art for King Features Syndicate Sold
A Book of Progressive Prints Being a Lithographic Reproduction in Nine Printings of a Painting by Joseph Christian Leyendecker Lithographed by A. J. Jonas of the Staff of Latham Litho and Printing Company Leyendecker A Book of Progressive Prints: Being a Lithographic Reproduction in Nine Printings of a Painting by J. C. Leyendecker, Lithographed by A. J. Jonas of the Staff of Latham Litho & Printing Company by Leyendecker, Joseph Christian 'J. C. Leyendecker A Complete Set of 18 Original Lithographs From the Initial Separation Proof to the Final, Full Color Poster. April-May, 1918 Latham Litho & Printing Co., Brooklyn, New York., Lithographer: A. J. Jonas  
Maclin Zimmer McGill Tobacco Company by Maclin Zimmer McGill Petersburg Virgina Maclin Maclin-Zimmer-McGill Tobacco Company by Maclin-Zimmer-McGill, Petersburg, Virgina Original Lithograph Printed in Colour c. 1870 Lithographic Advertising Label Sold
Mme. Mantelli Late Prima Donna of the Metropolitan Opera House New York Direction of J. Saunders Gordon 1905 1906 American Tour for Mme. Eugenia Mantelli Mantelli Mme. Mantelli, Late Prima Donna of (the) Metropolitan Opera House, New York. Direction of J. Saunders Gordon, 1905 - 1906 American Tour for Mme. Eugenia Mantelli Original Watercolor c. 1905 Lithographic Opera House Advertising Art  
Olympic by Marcia Marcus Marcus Olympic by Marcia Marcus Original Lithograph 1974 Advertising Poster commissioned for the 1974 Olympic Games  
British Navy Chewing Tobacco Leads the World by the McAlpin Tobacco Company Toronto Ontario McAlpin British Navy Chewing Tobacco Leads the World by the McAlpin Tobacco Company, Toronto, Ontario Original Colour Lithograph (Chromolithograph) on Board c. 1911 - 1912 McAlpin Tobacco Company, Toronto, Ontario, printed by The Hough Lithographic Company, Toronto  
Georges Besancon Ingenieur Aeronaute by Misti Ferdinand Mifliez Misti Georges Besancon: Ingenieur-Aeronaute by Misti (Ferdinand Mifliez) Original Lithographic Poster Printed in Colour 1898 Published by La Critique and printed by Paillard & Cie., Paris  
At Low Tide Pears Soap Company London by Sir Edward Poynter Poynter At Low Tide (Pears Soap Company, London) by Sir Edward Poynter Original Lithograph Printed in Colours 1914 Advertising Poster for the Pears Soap Company, London Sold
At The Window for The American Red Cross Red Cross At The Window for The American Red Cross Original Watercolour c. 1945 - 1950 Advertising Art for the American Red Cross Sold
The Century Magazine Christmas Number by Louis Rhead Rhead The Century Christmas Number by Louis John Rhead, 'Louis Rhead' Original Lithographic Poster Printed in Colour with Letterpress 1894 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster.  
Bieres Laubenheimer Laubenheimer Beer by Georges Ripart Ripart Bieres Laubenheimer (Laubenheimer Beer) by Georges Ripart Original Art Nouveau Lithographic Poster with Letterpress c. 1900 - 1925 Lithographic Advertising Poster for the French brewery, Brasserie Laubenheimer  
New Books by William Emile Schumacher William Schumacher Schumacher New Books by William Emile Schumacher, 'William Schumacher' Original Lithographic Poster Printed in Colour with Letterpress 1896 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster.  
Art 81 Washington by Marjorie Tomchuk Tomchuk Art 81 Washington by Marjorie Tomchuk Original Embossed Colour Screen Print 1981 Poster for Washington's 1981 Exhibition of Art  
L'Enfant Prodigue by Adolphe Willette Willette L'Enfant Prodigue by Adolphe-Leon Willette 'Adolphe Willette' Original Lithographic Poster 1890 Lithographic Advertising Theater Poster  
Satin Skin Powder by Albert F. Wood, Detroit Michigan Wood Satin Skin Powder by Albert F. Wood, Detroit, Michigan Original Lithographic Poster with Letterpress 1903 Early 20th century lithographic advertising poster published by Calvert Lithographing Company, Detroit, Michigan. Sold

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