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Trade Card (Advertiser: Gold Medal Sewing Machine Company, Orange, Mass.)

New Home Sewing Machine (Man Painting a Billboard)

This original chromolithographic trade card is an advertisement for the Gold Medal Sewing Machine Company located in Orange, Massachusetts. The firm was originally established by William P. Barker and Andrew J. Clark and in 1869 it was incorporated as the Gold Medal Sewing Machine Company. The advertising text promoting this particular machine reads; "New Home Sewing Machine". This scene depicts a man painting a billboard while others watch. It is a fine, original example of the chromolithographic 'Trade Card' and 19th century American advertising art.
 
Title: Trade Card Advertiser: Gold Medal Sewing Machine Company, Orange, Mass. New Home Sewing Machine (Man Painting a Billboard)
Advertiser: Gold Medal Sewing Machine Company, Orange, Massachusetts
Date: 1879
Medium: Original Chromolithograph
Source: Advertising Trade Cards
Note: Gold Medal Sewing Machine Company: The firm of Clark & Barker was originally established at the beginning of the 1860's by William P. Barker and Andrew J. Clark. When they purchased the Johnson firm, the company was renamed as 'Johnson, Clark & Co.' in Orange Mass. According to an early trade card, Johnson, Clark & Co., owned by W. P. Barker and A. J. Clark. was selling their 'New Home Sewing Machine', at 30 Union Square, New York. Then, in 1869, the firm was incorporated as the 'Gold Medal Sewing Machine Company'. Their firm manufactured various sewing machines, such as the 'Gold Medal Sewing Machine and the 'Home Shuttle-Machine in connection with the 'New England Single-Thread Machine'. In 1870, the manufacture of the 'Gold Medal Machine' was succeeded by the manufacture of the 'Home Sewing-Machine' and then the' New Home Sewing-Machine'. Trade cards advertised the 'New Home Sewing Machine' as, "Simple Strong Swift & Sure, The Finest and Best made Machine in the World! Warranted for Five Years!". This particular trade card was made for the Gold Medal Sewing Machine Company in 1879, three years before their next merger. This card advertised their latest model of the 'New Home Sewing Machine'. In 1882, 'Gold Medal Sewing Machine Company' was reorganized and succeeded by the 'New Home Sewing Machine Company'. William L. Grout (1888-1908), went on to serve as Superintendent of the newly formed firm until 1900. Grout was a well known businessman and inventor in the sewing machine establishments. He formed his first sewing machine company near Templeton and Phillipston, Massachusetts in 1860 and he was also one of the major stock holders of the New Home Sewing Machine Company. The New Home Sewing Machine Company produced several models, such as the 'Octagon', the 'New Home', the 'National' and the Favorite' sewing machines. They had branches in Orange Mass., New York, Boston, Chicago, San Francisco, St. Louis, Dallas, and Atlanta. See: The Connecticut Valley in Massachusetts with Illustrations and biographical sketches of some of it s prominent men and pioneers. (1879). New Home Sewing Machine Company became a major force in the development of this industry but by 1930, The company had amalgamated with the Free Sewing Machine Company. In 1960, the 'New Home' brand and New Home were purchase by the Janome Sewing Machine Company of Tokyo, Japan.
  Trade Cards: Chromolithography -- printing images by using a series of carefully registered tint stones -- became the most popular method for the original print-making of everything from miniatures to large posters during the last half of the nineteenth century. The far less costly advances of photomechanical methods, however, made this original and complex form of art all but obsolete by the early twentieth century. This trade card depicts a man paining a billboard. His work is being inspected by the man at the window and his boss. New Home Sewing Machine is a fine example of the advertising art created during this period.
  Competing companies were quick to recognize the vast potential of this color process. Beginning around 1870, advertisers regularly allied their products to appealing visual images. And, like today, these images often had very little connection with the product being sold! By the mid 1880's advertisers and their printers were creating the most expensive and elaborate works of art in color. Antique art, advertisements such as this original 19th century trade card printed for the Gold Medal Sewing Machine Company, Orange, Massachusetts, reflect the true tastes and desires of the times.
Size: 5 X 3 (Sizes in inches are approximate, height preceding width of plate-mark or image.)
  Matted with 100% Archival Materials
Condition: Printed on thick nineteenth century wove paper and with full margins as published on the above date. It is a fine, strongly printed impression without a trace of deterioration or discoloration and in excellent condition throughout. Altogether, this is a delightful and original example of nineteenth century advertising.
Price: Sold - The price is no longer available.
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Original Chromolithographic Trade Card (Advertisement for the Gold Medal Sewing Machine Company, Orange, Mass)

Trade Card Advertiser: Gold Medal Sewing Machine Company, Orange, Mass. New Home Sewing Machine (Man Painting a Billboard)

View other original 19th century chromolithographic Trade Cards Promoting Thread Products

19th century Advertising Trade Cards: Thread and Sewing Products
# Image Advertiser & Description Medium Date Notes -
01.- Trade Card Advertiser Clark Thread Co. Newark New Jersey Testing Clark's O. N. T. Spool Cotton Trade Card Advertiser: Clark Thread Co., Newark, New Jersey, 'Testing', Clark's O. N. T. Spool Cotton (Cowboy Lassoing a Steer) Original Chromolithograph c. 1885 Spool Cotton Thread  
02.- Trade Card Advertiser Clark Thread Co. Newark New Jersey Use Clark's O. N. T. Spool Cotton printed by Chas. Shields' Sons New York Trade Card Advertiser: Clark Thread Co., Newark, New Jersey, Use 'Clark's O. N. T. Spool Cotton on White Spools Printed by Chas. Shields' Sons, New York (Man & Children Admiring Clark's Thread Broadsheet) Original Chromolithograph c. 1885 Printed by Chas. Shields. Sons, 20 & 22 Gold St., New York (Spool Cotton Thread)  
03.- Trade Card Advertiser: Gold Medal Sewing Machine Company, Orange, Mass. New Home Sewing Machine (Man Painting a Billboard) Original Chromolithograph 1879 Sewing Machines Sold
04.-   Trade Card Advertiser: J. & P. Coats Company, Paisley, Scotland & Their American Branch, Pawtucket, R. I., White, Black and Colors for Hand and Machine. Printed by Donaldson Brothers, New York. (Girl Reading a Book) Original Chromolithograph c. 1885 Printed by Donaldson Brothers, New York (Spool Cotton Thread) Sold
05.- Trade Card Advertiser Jas. Chadwick and Bro's Best Six Cord Thread printed by Ketterlinus Company Philadelphia Trade Card Advertiser: Jas. Chadwick & Bro's, Bolton, England, Bridgeport, Conn., Jersey City, NJ & New York, Best Machine Best Six Cord Thread, Chadwick's, J & C Bro Machine Six Cord. Printed by Ketterlinus Company, Philadelphia (Two Girls and a Dog) Original Chromolithograph c. 1885 Printed by Ketterlinus Company, Philadelphia (Spool Cotton Thread)  

View other original 19th century chromolithographic Trade Cards in our gallery (Art of the Print / www.artoftheprint.com)

Art of the Print / www.artoftheprint.com - 19th Century Trade Cards

Collection of Victorian Trade Cards

19th Century Advertising Trade Card Image Gallery Directory: Thumbnails of all our original chromolithographic trade cards with links to the larger images and a full description.

Although the advertisement of products and services was active long before the 19th century, It was not until the second half of the 19th century that companies and businesses realized the importance of promoting their products in order to better compete with the growing market, thus, advertising became one of the most potent selling tools to date. 'Trade Cards' and 'Labels' were used to advertise all kinds of products and services. They were the popular choice due to their beautiful and decorative styles and small size. Unlike other methods of advertising, often discarded and destroyed, people actually collected these cards and labels, often keeping them in scrapbooks. The advertising artists went to great lengths in order to create images with sophisticated, decorative and colorful designs that would entice the public to purchase the advertised products. 'Trade Cards' came in various sizes, shapes and colors, and most often depicted beautiful women, cute children, animals, flowers and landscapes, however, many other types of images were part of their wonderful selection. As antique art, advertisements such as these original examples reflect the true tastes and desires of the times.

The subjects and categories chosen to illustrate and promote the merchandise and services were endless. Much like today, advertisers employed marketing strategies that embraced the needs or desires of people. Fantasy, comedy, satire, education, politics, and even religion were subjects often manipulated to best represent their merchandise and services. The various categories comprised of circus art, sports memorabilia, portraits of famous men and women, medical supplies and remedies, special holidays, transportation, and other interesting subjects. Trade cards were often a primary means of marketing used by both the medical profession and snake-oil vendors, 'Quacks' selling their remedies for both animals and people. There were trade cards for food products, such as cereals, meats, canned foods, soda pop, coffee, sweets and a variety of different types of groceries (both local and imported), mechanical bank trade cards luring people to save and deposit their money into their banks. The small specialized shops and department stores also advertised items of clothing, such as, shoes, dresses, pants, shirts, hats, coats, etc. There were toiletries like perfumes, colognes and soaps which were great gift ideas. Other items offered for sale included clocks, watches, firearms and toys. Their household goods departments sold dishes, canisters, silverware, pots, kettles, thread, pins and needles, cleaning supplies like brushes and buckets. Companies also advertised tools, large appliances, machinery and other smaller items that reduced the time spent doing chores, like their new sewing machines, stoves, and gardening tools of all types and sizes. Of course, advertisers could not afford to exclude three of the most controversial products ever offered for sale. They became some of the most lucrative products on the market, cigars, cigarettes and liquor.


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Art of the Print / www.artoftheprint.com sells international fine art. Our collection consists of original paintings, watercolors, drawings, and original prints, such as etchings, engravings, lithographs, woodcuts, silk-screens, aquatints, mezzotints, linocuts, monoprints, and other mediums of original art. All of these works of art have been created by prominent and established painters, illustrators, watercolour artists and printmakers from around the world. The art in our gallery ranges from the early Renaissance period to the modern and contemporary art period. You can view other original artworks similar to the subject under discussion on this page listed in the following art directories.
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Posters & Advertising Art The 'Posters & Advertising Art' directory contains a list of original drawings, watercolors, paintings, lithographs and chromolithographic advertising art, such as fine art posters, cigar labels and trimmings, trade cards, post cards, die-cuts and other interesting forms of advertising. These original works of art were created by international painters, illustrators, watercolor artists and or original printmakers dating as far back as the 19th century and throughout the 20th century.
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