Trade Card Advertiser J. and P. Coats Company Paisley Scotland and Their American Branch in Pawtucket R. I. - White Black and Colors for Hand and Machine Thread Girl Reading a Book

White, Black and Colors for Hand and Machine Thread (Girl Reading a Book)

This original chromolithographic trade card is an advertisement created to promote their famous J. & P. Coats thread for the J. & P. Coats Company of Paisley, Scotland and their American based branch, the Conant Thread Company located in Pawtucket, R. I. It is printed in color on thick nineteenth century wove paper and with full margins as printed by the Donaldson Brothers lithographic firm of New York around 1885. The scene depicts a little girl sitting on a fur rug reading a book in the library accompanied by an advertisement that reads; "White, Black and Colors for Hand and Machine". This is a fine, original example of the chromolithographic 'Trade Card' created for the J & P. Coats thread manufacturing company and 19th century American advertising art.

Original Chromolithographic Trade Card (Advertisement for the J. & P. Coats Company, Paisley, Scotland and their American branch, The Conant Thread Company, Pawtucket, R. I.

Trade Card Advertiser: J. & P. Coats Company, Paisley, Scotland & Their American Branch, Pawtucket, R. I., White, Black and Colors for Hand and Machine. Printed by Donaldson Brothers, New York. (Girl Reading a Book)

View other original 19th century chromolithographic Trade Cards Promoting Thread Products

19th century Advertising Trade Cards: Thread and Sewing Products
#	Image	Advertiser & Description	Medium	Date	Notes	-
01.-		Trade Card Advertiser: Clark Thread Co., Newark, New Jersey, 'Testing', Clark's O. N. T. Spool Cotton (Cowboy Lassoing a Steer)	Original Chromolithograph	c. 1885	Spool Cotton Thread
02.-		Trade Card Advertiser: Clark Thread Co., Newark, New Jersey, Use 'Clark's O. N. T. Spool Cotton on White Spools Printed by Chas. Shields' Sons, New York (Man & Children Admiring Clark's Thread Broadsheet)	Original Chromolithograph	c. 1885	Printed by Chas. Shields. Sons, 20 & 22 Gold St., New York (Spool Cotton Thread)
03.-		Trade Card Advertiser: Gold Medal Sewing Machine Company, Orange, Mass. New Home Sewing Machine (Man Painting a Billboard)	Original Chromolithograph	1879	Sewing Machines	Sold
04.-		Trade Card Advertiser: J. & P. Coats Company, Paisley, Scotland & Their American Branch, Pawtucket, R. I., White, Black and Colors for Hand and Machine. Printed by Donaldson Brothers, New York. (Girl Reading a Book)	Original Chromolithograph	c. 1885	Printed by Donaldson Brothers, New York (Spool Cotton Thread)	Sold
05.-		Trade Card Advertiser: Jas. Chadwick & Bro's, Bolton, England, Bridgeport, Conn., Jersey City, NJ & New York, Best Machine Best Six Cord Thread, Chadwick's, J & C Bro Machine Six Cord. Printed by Ketterlinus Company, Philadelphia (Two Girls and a Dog)	Original Chromolithograph	c. 1885	Printed by Ketterlinus Company, Philadelphia (Spool Cotton Thread)

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Art of the Print / www.artoftheprint.com - 19th Century Trade Cards

19th Century Advertising Trade Card Image Gallery Directory: Thumbnails of all our original chromolithographic trade cards with links to the larger images and a full description.

Although the advertisement of products and services was active long before the 19th century, It was not until the second half of the 19th century that companies and businesses realized the importance of promoting their products in order to better compete with the growing market, thus, advertising became one of the most potent selling tools to date. 'Trade Cards' and 'Labels' were used to advertise all kinds of products and services. They were the popular choice due to their beautiful and decorative styles and small size. Unlike other methods of advertising, often discarded and destroyed, people actually collected these cards and labels, often keeping them in scrapbooks. The advertising artists went to great lengths in order to create images with sophisticated, decorative and colorful designs that would entice the public to purchase the advertised products. 'Trade Cards' came in various sizes, shapes and colors, and most often depicted beautiful women, cute children, animals, flowers and landscapes, however, many other types of images were part of their wonderful selection. As antique art, advertisements such as these original examples reflect the true tastes and desires of the times.

The subjects and categories chosen to illustrate and promote the merchandise and services were endless. Much like today, advertisers employed marketing strategies that embraced the needs or desires of people. Fantasy, comedy, satire, education, politics, and even religion were subjects often manipulated to best represent their merchandise and services. The various categories comprised of circus art, sports memorabilia, portraits of famous men and women, medical supplies and remedies, special holidays, transportation, and other interesting subjects. Trade cards were often a primary means of marketing used by both the medical profession and snake-oil vendors, 'Quacks' selling their remedies for both animals and people. There were trade cards for food products, such as cereals, meats, canned foods, soda pop, coffee, sweets and a variety of different types of groceries (both local and imported), mechanical bank trade cards luring people to save and deposit their money into their banks. The small specialized shops and department stores also advertised items of clothing, such as, shoes, dresses, pants, shirts, hats, coats, etc. There were toiletries like perfumes, colognes and soaps which were great gift ideas. Other items offered for sale included clocks, watches, firearms and toys. Their household goods departments sold dishes, canisters, silverware, pots, kettles, thread, pins and needles, cleaning supplies like brushes and buckets. Companies also advertised tools, large appliances, machinery and other smaller items that reduced the time spent doing chores, like their new sewing machines, stoves, and gardening tools of all types and sizes. Of course, advertisers could not afford to exclude three of the most controversial products ever offered for sale. They became some of the most lucrative products on the market, cigars, cigarettes and liquor.

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Title:	Trade Card Advertiser: J. & P. Coats Company, Paisley, Scotland & Their American Branch, Pawtucket, R. I., White, Black and Colors for Hand and Machine. Printed by Donaldson Brothers, New York. (Girl Reading a Book)
Advertiser:	J. & P. Coats Company, Paisley, Scotland & their American Branch, The Conant Thread Company, Pawtucket, R. I.
Date:	c. 1885
Medium:	Original Chromolithograph
Printer:	Donaldson Brothers, New York
Source:	Advertising Trade Cards
Note:	J. & P. Coats Company, Paisley, Scotland: During the first part of the 19th century (c. 1800- c. 1830), James Coats (born, 1774-1857) established a weaving business and later opened a cotton mill in Paisley, Scotland to produce his own thread. After the retirement of James Coats Senior around 1830, his sons, James and Peter Coats established a new business under a new name, 'J. & P. Coats' still located in Paisley and their brothers, Thomas and Andrew Coats joined the company at a later. J. & P. Coats expanded and began to distribute their products in the United States and Europe. Nearing the first half of the nineteenth century, the J. &. P. Coats thread was doing so well in the United States that a competing firm known as McGregor of New Jersey began to manufacture and distribute a lesser quality thread under the brand name of J. & P. Coats. In 1845, a restraining order against McGregor of New Jersey was filed by the J. &. P. Coats firm of Paisley, Scotland, to block the manufacture and distribution of the imitation thread fraudulently sold as 'J. &. P. coats thread'. An injunction was granted in favor of the plaintiff. See: The New-York Legal Observer, Volume 3 (September, 1845), Chancery.- J. & P. Coats v. Shepard and others. In 1856 James Coats, then a junior partner in the firm went to America with his uncle Andrew Coats to oversee their American investments. When his uncle Andrew returned to Scotland, James Jr. remained there as the overall supervisor of the American J. & P. Coats Company.
	The Conant Thread Company of Pawtucket, Rhode Island: In 1869, J. & P. Coats, the Paisley-based cotton thread manufacturing company invested in the newly formed American thread company known as The Conant Thread Co. of Pawtucket, Rhode Island. The Conant firm was registered in 1868 by Mr. Hezekiah Conant (1827-1902), who was also the acting treasurer and manager of the firm. Hezekiah Conant was a businessman, a mechanical engineer and a clever inventor of various devices such as the automatic thread winding machine, the ticketing machine, a sewing machine. The American Conant firm (an unofficial branch of the Coats firm), began manufacturing and marketing the thread as J. & P. Coats thread. By the time, the Conant Thread Company was finally re-named in 1913 as J. & P. Coats., Ltd., the Coats firm owned almost all the shares in that company. See: Index to the Printed 'Acts and Resolves of, and of the Reports to the General Assembly of the Sate of Rhode island (1863-1873), Conant Thread Co. and also see The Pawtucket and Central Falls Directory (1877), Hezekiah Conant, treasurer Conant Thread Co., 11 PIne, house 69 Clay, F. F. and also See: MacMillan's Magazine, Volume 24 (1871), contains a large advertisement with an engraving their factory J. & P. Coats, Sewing, Tatting, and Crochet Cotton Manufacturers, Paisley, promoting their threads. By 1881 the Coats Firm owned five mills in Pawtucket. This trade card was printed by the Donaldson Brothers of New York for the J. & P. Coats Company to promote their white, black and colors thread for hand and machines. It was probably printed around 1885 during the time the Donaldson Brothers firm published many of their trade cards. The scene depicts a little girl sitting on a fur rug reading a book in the library showing a spool of their thread advertising text. In 1891, the Coats Thread Company was formed to handle their marketing department.
	Clark & Co., Newark, New Jersey: The manufacturing business of silk thread in Paisley, Scotland was originally founded in the mid eighteenth century by James and Peter Clark before James Coats established his weaving business and cotton mill in Paisley. Peter invented a way of substituting silk thread for cotton and then opened up his first workshop for manufacturing cotton thread in 1812. During the next forty years, this small enterprise continued to change and flourish. In the mid 1850's, George Aitken Clark (Paisley, Scotland, 1824 - Newark, New Jersey, 1873), a descendant of the Scottish Clark family in textiles of Paisley, Scotland, went to market their thread in America. George set up headquarters in New York. About five years later, his younger brother William Clark (Paisley, Scotland, 1841 - Newark, New Jersey, 1902), went to America to work at the Clark New York headquarters. During the next few years, George and William formed the George A. Clark & Brother firm. See: New York's Great Industries: Exchange and Commercial Review (1884), George A. Clark & Brother, sole Agents in America for Clark's "O.N.T." Spool Cotton. Factories in Scotland and at Newark, N. J., New York Headquarters, No. 400 Broadway. Also See: The Quarter-century's progress of New Jersey's Leading manufacturing Centers, Dover, published by the International Publishing Company, Publishers (1887). In 1864, the brothers began their thread mill operations in a rented building located at the corner of Front and Fulton Streets in New Jersey. In 1865 George A. Clark, and his brother William established the Clark Thread Co., in Newark, New Jersey (also known as the Clark Thread Company Works), and began manufacturing their thread as J. & J. Clark and in 1879 the J. & J. Clark firm became Clark & Co. See: The Law of Unfair Business Competition, page 154-5. Also see: The Scientific American, An Illustrated Journal, Art, Science, and Mechanics Volume XVII, page 22, Clark Thread Co., Newark, N. J. During the 19th century, It became one of the leading companies of its kind. The Clark company was one of the major competitors of the J. & P. Coats thread company until 1896, when the firms of J. & P. Coats, the Paisley-based cotton thread manufacturing company and the Clark Thread Co., manufacturers of O. N. T. Spool Cotton thread based in Newark, New Jersey, joined forces and created the 'Spool Cotton Company' which became the selling agent for both firms. The Iola Register from Iola, Kansas, Page 1 (December 18, 1896), contains an interesting article concerning the sale of the American Clark Thread Co. branch to J. & P. Coats. The Clark Thread Co. and J. & P. Coats did not merge until 1952 when it became 'Coats & Clark Inc'.
	Coats Patrons, Coats Viyella, Coats Ltd. , Coats Plc: By the beginning of the 20th century, the J. & P. Coats Company had become one of the largest firms of its kind in the United States and Britain. In 1903, they merged with the Spanish Company, Successors de Fabra y Portrabella and formed 'Fabra y Coats' which became one of the leading thread and textile industries in Spain. During the first part of the 20th century and into the 21st century, the J. & P. Coats Company continued to successfully establish firms in Argentina, Brazil, Czechoslovakia, Russia, China, Canada, and worldwide. The Wall Street Journal from New York, New York, Page 9, (1920), noted that large profits of the Coats Thread Co. were made by subsidiary companies in America and Canada. J. & P. Coats merged with Patrons and Baldwins in 1961, then ran the new firm as, 'Coats Patrons'. It has since merged twice more, once in 1986 with Vantona Viyella creating, 'Coats Viyella' and lastly in 2003, when the Gujiness Peat Group took over Coats Ltd. under their new name, 'Coats Plc.'. Coats manufactures and sells a vast assortment of products, thread, yarn, speciality textiles, zips and related items for industrial, personal and home use. To this day, it is believed to be one of the most important industries of its kind and also remains one of the top firms in this field.
	Donaldson Brothers, New York: The prominent lithographic firm of the Donaldson Brothers was located at P. O Box 2791, 60 Park St. 5 Points, New York. It was established by John L. Donaldson, George W. Donaldson Frederick J. Donaldson and Robert M. Donaldson in 1872. Their firm advertised steam lithographic printers, and artistic lithography of every description . They printed labels, bills, cards, checks, circulars die cuts, card games, and an assortment of other business and advertising material. Around 1891 - 1892, the first companies to consolidated with the American Lithographic Company included the Knapp Lithographing Company, G. H. Brueck & Co, The Giles Lithographing Co., Witsch & Smitt, George T. Harris of Philadelphia, and the Donaldson Brothers firm. However, the Donaldson Brother continued to use the firm name for about ten years longer. This original chromolithographic trade card advertising 'J. & P. Coats' thread was printed by the Donaldson Brothers firm around 1885.
	Trade Cards: Chromolithography -- printing images by using a series of carefully registered tint stones -- became the most popular method for the original print-making of everything from miniatures to large posters during the last half of the nineteenth century. The far less costly advances of photomechanical methods, however, made this original and complex form of art all but obsolete by the early twentieth century. White, Black and Colors for Hand and Machine is a fine example of the advertising art created during this period.
	Competing companies were quick to recognize the vast potential of this color process. Beginning around 1870, advertisers regularly allied their products to appealing visual images. And, like today, these images often had very little connection with the product being sold! By the mid 1880's advertisers and their printers were creating the most expensive and elaborate works of art in color. Antique art, advertisements such as this original 19th century trade card printed for the J. & P. Coats Company, Paisley, Scotland and Pawtucket, R. I., clearly reflect the true tastes and desires of the times.
Size:	4 X 2 3/4 (Sizes in inches are approximate, height preceding width of plate-mark or image.)
	Matted with 100% Archival Materials
Condition:	Printed on thick nineteenth century wove paper and with full margins as published on the above date. It is a fine, strongly printed impression and in good condition throughout. Altogether, White, Black and Colors for Hand and Machine is a delightful and original example of nineteenth century American advertising.
Price:	Sold - The price is no longer available.
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Trade Card (Advertiser: J. & P. Coats Company, Paisley, Scotland & Their American Branch, Pawtucket, R. I.)

White, Black and Colors for Hand and Machine Thread (Girl Reading a Book)