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Trade Card (Advertiser: Hartford Chemical Company, Hartford, Connecticut)

Trade Card Advertiser Hartford Chemical Company Hartford Connecticut - Use Lavine For Washing by the Donaldson Brothers Pilgrim Children Putting up a Broadsheet

Use Lavine For Washing by the Donaldson Brothers (Pilgrim Children Putting up a Broadsheet)

This original chromolithographic trade card is an advertisement for Lavine Soap manufactured by the Hartford Chemical Company, Hartford, Connecticut. The company's promotional text selected for this product reads; Use Lavine For Washing. It was printed by the New York lithographic firm of the Donaldson Brothers on thick nineteenth century wove paper and with full margins as published in 1889. The Hartford Chemical Company is also listed as Hartford Chemical Works located at No. 30 Union Place, Hartford, Connecticut. (Both firms have the same address.) The scene in this particular trade card depicts an exterior image with three children dressed in early pilgrim fashion putting up a Lavine soap broadsheet on a wall. This is a fine, original example of the chromolithographic 'Trade Card' and 19th century American advertising art.
 
Title: Trade Card Advertiser: Hartford Chemical Company, Hartford, Connecticut, Use Lavine For Washing. Printed by Donaldson Brothers, New York (Pilgrim Children Putting up a Broadsheet)
Advertiser: Hartford Chemical Company, Hartford, Connecticut
Date: 1889
Medium: Original Chromolithograph
Printer: Donaldson Brothers, New York
Source: Advertising Trade Cards
Note: Hartford Chemical Company, Hartford, Connecticut: The Hartford Chemical Company located in Hartford, Connecticut was established in 1879 by the A. B. Gillett. Gellett also owned and operated a manufacturing and wholesale business in tea, spices, groceries and other sundries prior to running the Hartford Hartford Chemical Works which manufactured Lavine soap and other cleaning products. He is listed in Geer's Hartford Directory, including West Hartford and East Hartford, Connecticut (1872-1873), as a manufacturer and wholesale dealer in (Tea, Coffee and Spices) located at 9S, Asylum. He is also included in a list along with a group of pioneer coffee roasters from 1860 to 1870. See: All About Coffee by William H. Ukers, Chapter XXX (1935). Many of the trade cards and other advertising material list the company selling Levine soap under two different names, the Hartford Chemical Company and Hartford Chemical Works, both located at No. 30 Union Place, Hartford, Connecticut. The Hartford business Records Public acts of the State of Connecticut (1880), and the Joint Stock Act of Connecticut, (1880-1884) , both list the firm as Hartford Chemical Works. There is a patent filed for soap by A. B. Gillett in the Commissioner of Patents Annual Report (1882-1883). A. B. Gillett was again listed in the Hartford City Directory Board of Trade in (1888). The last listing we found for the company was in the The Hartford, Conn. as a Manufacturing, Business and Commercial Center with Brief Sketches of its History, Attractions, Leading Industries, and Institutions, published by the Hartford Board of Trade, page 149 (1889), registered as 'The Hartford Chemical Company' still located at the same address. The text printed on the verso of many of their trade cards advertise their product with such slogans as, "Washing The Best and Cheapest Article Ever Offered to the Housekeeper.", "*Ask Your Grocer for it and Take No Other*", "It is the Only Powdered Soap which will not burn the Hands or Hurt the Clothes, and they claimed their product had taken the highest awards at the American Institute Fairs, in October, 1880, as well as the First Premium at every state and county fair where exhibited. The Hartford Chemical Company, also offered promotions to entice new customers, such as the following marketing campaign printed on the back of one of their trade cards; "Send us 12 Lavine front label or 30 cents in cash or postage stamps and get one of our beautiful Panel Pictures size 12 X 28 inches without any advertising on it. Cloth Backed and Metal Mounted top and Bottom". Dated 1889, this original chromolithographic trade card was printed by the Donaldson Brothers, New York firm for the Hartford Chemical Co., Hartford Connecticut. It depicts an exterior scene with three children dressed in early pilgrim fashion putting up a Lavine soap broadsheet on a wall. It is a fine, original example19th century American advertising.
  Donaldson Brothers, New York: The prominent lithographic firm of the Donaldson Brothers was located at P. O Box 2791, 60 Park St. 5 Points, New York. It was established by John L. Donaldson, George W. Donaldson Frederick J. Donaldson and Robert M. Donaldson in 1872. Their firm advertised steam lithographic printers, and artistic lithography of every description. They printed labels, bills, cards, checks, circulars die cuts, card games, and an assortment of other business and advertising material. Between 1891 and 1892, the first companies to consolidated with the American Lithographic Company included the Knapp Lithographing Company, G. H. Brueck & Co, The Giles Lithographing Co., Witsch & Smitt, George T. Harris of Philadelphia, and the Donaldson Brothers firm. However, the Donaldson Brother firm continued to run their business under their own name for about ten years longer. This original 1884 chromolithographic trade card advertising 'Lavine Soap' was printed by the Donaldson Brothers firm. This original chromolithographic trade card advertising 'Lavine Soap' was printed by the Donaldson Brothers firm in 1889.
  Trade Cards: Chromolithography -- printing images by using a series of carefully registered tint stones -- became the most popular method for the original print-making of everything from miniatures to large posters during the last half of the nineteenth century. The far less costly advances of photomechanical methods, however, made this original and complex form of art all but obsolete by the early twentieth century. Use Lavine For Washing is a fine example of the advertising art created during this period.
  Competing companies were quick to recognize the vast potential of this color process. Beginning around 1870, advertisers regularly allied their products to appealing visual images. And, like today, these images often had very little connection with the product being sold! By the mid 1880's advertisers and their printers were creating the most expensive and elaborate works of art in color. Antique art, advertisements such as this original 19th century trade card printed for the Hartford Chemical Company, Hartford, Connecticut, truly reflect the true tastes and desires of the times.
Size: 3 1/4 X 4 1/2 (Sizes in inches are approximate, height preceding width of plate-mark or image.)
  Matted with 100% Archival Materials
Buy Now Price: $65.00 US
Condition: Printed on thick nineteenth century wove paper and with full margins as published on the above date. It is a fine, strongly printed impression and in good condition throughout. Altogether, Use Lavine For Washing is a delightful and original example of nineteenth century American advertising.
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Original Chromolithographic Trade Card Advertisement for the Hartford Chemical Company, Hartford, Connecticut.

Use Lavine For Washing by the Donaldson Brothers Children Putting up a Lavine soap broadsheet Original Chromolithographic Trade Card Advertisement for the Hartford Chemical Company Hartford Connecticut also listed as Hartford Chemical Works
Trade Card Advertiser: Hartford Chemical Company, Hartford, Connecticut, Use Lavine For Washing. Printed by Donaldson Brothers, New York (Pilgrim Children Putting up a Broadsheet)

Original Chromolithographic Trade Cards Promoting Household Products (Laundry and Bath Soaps, Powders, Starch & Dyes)

19th century Advertising Trade Cards: Household Cleaning Products (Laundry and Bath Soaps, Powders, Starch & Dyes)
# Image Advertiser & Description Medium Date Notes -
01.- Trade Card Advertiser B. T. Babbitt's Best Soap New York Soap For All Nations by The Hatch Lithographic Co. New York Trade Card Advertiser: B. T. Babbitt's Best Soap, New York, Soap For All Nations: Cleanliness is The Scale of Civilization, Allow me to offer you B. T. Babbitt's Best for Trial & 1776 Powder. Printed by The Hatch Lithographic Co., New York (Children, French 18th century Fashion) Original Chromolithograph 1883 Printed by The Hatch Lithographic Co., New York (Bath Soaps)  
02.- Trade Card Advertiser Hartford Chemical Company Hartford Connecticut Clean With Lavine by Donaldson Brothers New York by Donaldson Brothers New York Trade Card Advertiser: Hartford Chemical Company, Hartford, Connecticut, Clean With Lavine. Printed by Donaldson Brothers, New York (A Woman Washing a Handkerchief) Original Chromolithograph 1884 Printed by Donaldson Brothers, New York (Laundry Soaps)  
03.- Trade Card Advertiser Hartford Chemical Company Hartford Connecticut Use Lavine for Washing by Donaldson Brothers New York Trade Card Advertiser: Hartford Chemical Company, Hartford, Connecticut, Use Lavine For Washing. Printed by Donaldson Brothers, New York (Pilgrim Children Putting up a Broadsheet) Original Chromolithograph 1889 Printed by Donaldson Brothers, New York (Laundry Soaps)  
04.- Trade Card Advertiser Jas. S. Kirk and Company Chicago Illinois Soap Makers Coronet Trade Card Advertiser: Jas. S. Kirk & Co., Soap Makers, Chicago, Illinois, Coronet Bar Soap (Girl Washing the King's Face) Original Chromolithograph c. 1880 Bath Soaps  
05.- Trade Card Advertiser Lautz Brothers and Company New York Best Soaps in The Market Trade Card Advertiser: Lautz Bros. & Co., Buffalo, New York, Use Lautz Brothers & Co's. Soaps: Best in the Market. Printed by The Major & Knapp Lith., Co., New York (Girl with Envelope) Original Chromolithograph c. 1885 Printed by The Major & Knapp Lith., Co., New York (Laundry Soaps)  
06.- Trade Card Advertiser Lautz Brothers and Co. New York ACME The Best Bar Soap For Laundry by G. H. Dunston Lithographic Co. Buffalo New York Trade Card Advertiser: Lautz Bros. & Co., Buffalo, New York, If You Want The Best Bar Soap For Laundry - Use 'ACME' Cut Full Pounds, Manufactured by Lautz Brothers & Company, Buffalo, NY, The Best Bar Soap Made, Printed by G. H. Dunston Lithographic Co.,Buffalo, New York (Roller Skating at an Indoor Rink) Original Chromolithograph 1886 Printed by G. H. Dunston Lithographic Co.,Buffalo, New York (Laundry Soaps)  
07.- Trade Card Advertiser Lautz Brothers and Company New York ACME The Best Bar Soap Made printed by G. H. Dunston Lithographic Co. Buffalo New York Trade Card Advertiser: Lautz Bros. & Co., Buffalo, New York, If You Want The Best Bar Soap For Laundry - Use 'ACME' Cut Full Pounds, Manufactured by Lautz Brothers & Company, Buffalo, NY, The Best Bar Soap Made. Printed by G. H. Dunston Lith. Co. Buffalo, N. Y. (Children with Potted Plant) Original Chromolithograph 1886 Printed by G. H. Dunston Lithographic Co.,Buffalo, New York (Laundry Soaps)  
08.- Trade Card Advertiser Advertiser Lautz Bros. and Co. New York Use ACME Best Bar Soap Made Trade Card Advertiser: Lautz Bros. & Co., Buffalo, New York, Use Acme (Cut Full Pounds), Best Bar Soap Made (Chick Hatching & Children Dancing) Original Chromolithograph c. 1890 Laundry Soaps  
09.- Trade Card Advertiser Advertiser Niagara Starch Works Wesp Lautz Brothers and Co. Buffalo New York Use Niagara Gloss Starch Sold by J. T. Campbell and Co. Wholesale Grocers Steubenville Ohio Trade Card Advertiser: Niagara Starch Works, 'Wesp, Lautz Brothers & Co.', Buffalo, New York, Use Niagara Gloss Starch, Its the Best, Sold by J. T. Campbell & Co., Wholesale Grocers, Steubenville, Ohio (Girl with Apples) Original Chromolithograph c. 1885 Starch  
10.- Trade Card Advertiser Lautz Bros. and Co. Buffalo New York Pure and Healthy Soaps printed by G. H. Dunston Lithographic Co. Buffalo NY Trade Card Advertiser: Lautz Bros. & Co., Buffalo, New York, Use Lautz Bros. & Co's Pure and Healthy Soaps, Best in the Market. Printed by G. H. Dunston Lith. Co., Buffalo, N. Y. (Mark Twain, Huckleberry Finn) Original Chromolithograph c. 1885 Printed by G. H. Dunston Lithographic Co.,Buffalo, New York (Laundry Soaps)  
11.- Trade Card Advertiser Lautz Bros. and Co. New York With the Compliments of the Manufacturers of ACME Master Gloss Circus and Marseilles White Soap Trade Card Advertiser: Lautz Bros. & Co., Buffalo, New York, With the Compliments of the Manufacturers of ACME, Master, Gloss, Circus and Marseilles White Soap (Girl in white at Doorstep) Original Chromolithograph c. 1880 Laundry Soaps  
12.- Trade Card Advertiser Morse Soap Works Toronto The Great Soap Lion Toronto Exhibition of 1894 Trade Card Advertiser: Morse Soap Works, Toronto, Souvenir of The Great Soap Lion, Toronto Exhibition of 1894 (Fly Fishing & Canoeing) Original Chromolithograph 1894 Laundry Soaps Sold
13.- Trade Card Advertiser Sudsena Manufacturing Company New Jersey Stimson's Sudsena Washing Powder printed by Bufford's Sons Boston and New York Trade Card Advertiser: Sudsena Manufacturing Company, New Jersey, Stimson's Sudsena Washing Powder. Printed by Bufford's Sons, Boston & New York. (The Baseball Bat) Original Chromolithograph c. 1875 Printed by Bufford's Sons, Boston & New York (Laundry Soaps) Sold
14.- Trade Card Advertiser Wells Richardson and Co. Burlington Vermont It's Easy to Dye With Diamond Dyes printed by Forbes Co. Boston Trade Card Advertiser: Wells, Richardson & Co., Burlington, Vermont, It's Easy to Dye With Diamond Dyes. Printed by Forbes Co., Boston (Child dyeing Kitten & Doll) Original Chromolithograph c. 1880 Printed by Forbes Co., Boston (Dyes)  

View other original 19th century chromolithographic Trade Cards in our gallery (Art of the Print / www.artoftheprint.com)

Art of the Print / www.artoftheprint.com - 19th Century Trade Cards

Collection of Victorian Trade Cards

19th Century Advertising Trade Card Image Gallery Directory: Thumbnails of all our original chromolithographic trade cards with links to the larger images and a full description.

Although the advertisement of products and services was active long before the 19th century, It was not until the second half of the 19th century that companies and businesses realized the importance of promoting their products in order to better compete with the growing market, thus, advertising became one of the most potent selling tools to date. 'Trade Cards' and 'Labels' were used to advertise all kinds of products and services. They were the popular choice due to their beautiful and decorative styles and small size. Unlike other methods of advertising, often discarded and destroyed, people actually collected these cards and labels, often keeping them in scrapbooks. The advertising artists went to great lengths in order to create images with sophisticated, decorative and colorful designs that would entice the public to purchase the advertised products. 'Trade Cards' came in various sizes, shapes and colors, and most often depicted beautiful women, cute children, animals, flowers and landscapes, however, many other types of images were part of their wonderful selection. As antique art, advertisements such as these original examples reflect the true tastes and desires of the times.

The subjects and categories chosen to illustrate and promote the merchandise and services were endless. Much like today, advertisers employed marketing strategies that embraced the needs or desires of people. Fantasy, comedy, satire, education, politics, and even religion were subjects often manipulated to best represent their merchandise and services. The various categories comprised of circus art, sports memorabilia, portraits of famous men and women, medical supplies and remedies, special holidays, transportation, and other interesting subjects. Trade cards were often a primary means of marketing used by both the medical profession and snake-oil vendors, 'Quacks' selling their remedies for both animals and people. There were trade cards for food products, such as cereals, meats, canned foods, soda pop, coffee, sweets and a variety of different types of groceries (both local and imported), mechanical bank trade cards luring people to save and deposit their money into their banks. The small specialized shops and department stores also advertised items of clothing, such as, shoes, dresses, pants, shirts, hats, coats, etc. There were toiletries like perfumes, colognes and soaps which were great gift ideas. Other items offered for sale included clocks, watches, firearms and toys. Their household goods departments sold dishes, canisters, silverware, pots, kettles, thread, pins and needles, cleaning supplies like brushes and buckets. Companies also advertised tools, large appliances, machinery and other smaller items that reduced the time spent doing chores, like their new sewing machines, stoves, and gardening tools of all types and sizes. Of course, advertisers could not afford to exclude three of the most controversial products ever offered for sale. They became some of the most lucrative products on the market, cigars, cigarettes and liquor.


Selected Directories in our Gallery (Art of The Print / www.artoftheprint.com), with a focus on the area of interest for this original work of art.
Art of the Print / www.artoftheprint.com sells international fine art. Our collection consists of original paintings, watercolors, drawings, and original prints, such as etchings, engravings, lithographs, woodcuts, silk-screens, aquatints, mezzotints, linocuts, monoprints, and other mediums of original art. All of these works of art have been created by prominent and established painters, illustrators, watercolour artists and printmakers from around the world. The art in our gallery ranges from the early Renaissance period to the modern and contemporary art period. You can view other original artworks similar to the subject under discussion on this page listed in the following art directories.
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Posters & Advertising Art The 'Posters & Advertising Art' directory contains a list of original drawings, watercolors, paintings, lithographs and chromolithographic advertising art, such as fine art posters, cigar labels and trimmings, trade cards, post cards, die-cuts and other interesting forms of advertising. These original works of art were created by international painters, illustrators, watercolor artists and or original printmakers dating as far back as the 19th century and throughout the 20th century.


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